What is Information Architecture?

Information Architecture is the science of organizing and structuring content in a logical and user-friendly way. If you are designing an app or a website, the information architecture has a huge impact on how easy it is to navigate for the user.

The user information architecture should accommodate different user needs helping the customer to reach their desired destination as quickly and seamlessly as possible. It also considers the overall navigation of the site making sure that the users’ journey from one page to another is logical.

Key processes for information architecture :

Define the Company Goals

Define the User Goals

Conduct Competitors Analysis

Define the Content

Key points to keep in mind while designing the Information Architecture of a site :

Group the content

Define Navigation

Create Site Map

User Testing

Tools to create Information Architecture :

Pen & Paper

OmniGraffle

Lucid chart

Axure

I hope that the article showed you how important information architecture is and helped you to understand where to begin.