What is ‘USER PERSONA’?
User Persona is the basic step towards UX design. Personas are about creating products or services with a specific user in mind. The personas created are never created for hypothetical people. It is created for real people, which represents a larger group of users with the same goals and requirements.
The personas consist of two-part, minimal persona and extended persona. The minimal persona consists of the information about the users like name, place, age, gender, marital status, occupation, the family were as the extended persona consists of the details about the life, goals, personality, brands they prefer, pain points of the user. These two combined become the overall user persona for a product or service provided.
User Persona provides a deep understanding of the target audience, for creating an exceptional product or service.
It helps in giving solutions and making the experience better for the consumers. The main focus is on the pain points of the user and easing the experience and making the overall journey smooth.
